Momentum Wheel Co.

Rick McCrank’s Mt. Pleasant Collection

Welcome to Mt. Pleasant. This is the inaugural capsule collection by Lifetime Collective. The collection is built by a community of collaborators bound by the passion Rick McCrank has for skateboarding. It’s a place for creative ideas and projects inspired by skateboarding, for skateboarding.

Nate LaCoste is Pro!

We gave Nate LaCoste a pro model a few months ago and he returned the favor by filming this video part and getting his buddy Peter Sidlauskas to edit the footage together into a digestible chunk of awesome. Now go buy his board and get awesome too.